AICE Media Studies

      Hello, Kayla here. This post will be regarding what I did today while filming the commercial. I am the actor for my team. The 1st scene that was shot in the commercial was of me walking towards the desk from the blue tile and take out the original pen from my back pants pocket. That will actually be the second scene in the commercial. The next shot filmed of me was more focused on the packet that was a prop that I was "writing" in. This shot was more focused on the original pen not actually writing/ working as I began my "work". I began to shake the pen as if to get it to work. The next shot which is actually two different shots that will become a split-screen to the previous shot I mentioned will gauge my reaction to the pen not working properly and my body language and actions are really going to show my confusion. The next shot gauges my frustration with the pen. This is when the commercial brings in the joy ink pen. I am then offered a red ink joy pen by a

Slide 1: During this scene, a wide shot is of the actor walking towards a desk with paper on it will be shown. This is to establish a general idea of the  environment ,  what  the actor is about to do , and overall sets the tone for the video .     Slide 2: A medium shot  of the  actor sitting down at the desk and physically preparing for herself  for the  writing task. Physically preparing includes movements like stretching her shoulders, twisting her neck, and cracking/flexing her fingers ; anything  physical  that will free up her  mind .     Slide 3: The shot will be a split-screen ,  the cut will be diagonal. One-shot will be of the actor's confused expression and the other will be the pen not working properly  or writing smoothly . This pen's performance will contrast the performance of the  InkJoy   PaperMate  pen.     Slide 4: This shot will be a medium  close-up  of the actor's angry facial expression as she stares at the pen in frustration. This pen simply isn'

  Props- Our main props will  be an  Ink Joy pen and paper. Other props needed are a part of the filming location, such as a desk or a table.     Costumes-   casual attire    Our actor will be in a school setting, so casual, but nice and professional clothing will be her outfit.     Location list- Our main filming location will be the classroom. In this location we will film the actor's experiences with and without the pen, showing the positive impact Ink Joy has.     Backup Plan- In the event the classroom becomes unavailable, we have an alternative classroom to film in.     Schedule-     9/22/21- Research conventions and plan   9/24/21-Storyboard   9/28/21-Storyboard Finishing Touches   9/30/21- Film shots   10/4/21- Continue to film or re-film     10/6/21-Editing     10/8/21- Re-work/final touches to editing   10/8/21- Final  Commercial ( yellow is the planning blog, it's second)                 

My partner and I are doing a pen commercial, specifically for Joy Ink. The commercials always have at least one shot of the pen and are usually somewhat  fantastical  and humorous.     -People are usually in a professional  setting ( school or  work( an office most of the time.) ). In these settings, writing can be extremely important.     -These commercials are  lighthearted , entertaining,  eye-catching,  and create a feeling of happiness surrounding these pens.     -Costumes range from casual to business attire. Physical appearance varies heavily.     -Use of non-diegetic sound, like  voiceovers ( usually explaining something special about the pen or just emphasizing positive features)     -Soundtrack is light and fun to go with the mood.     -A focus on pathos and logos by describing the various features of the pen   Conventions-     -Focus on the writing and features pen contains   -Commercials are light-hearted  with a touch of humor in some , no serious or dark topics   -What ex